An International E-Commerce Platform
Global Content Acceleration & Live Streaming Network
Client Background
An e-commerce platform experiencing rapid expansion across Southeast Asia, Europe, and the US markets. Its static resources (product images, videos, etc.) and transactional data need to be rapidly distributed worldwide. During cross-border promotional campaigns, overseas users experienced slow page loading, with particularly severe lag and latency when loading image and video resources, leading to increased bounce rates. Meanwhile, during cross-border live streaming across multiple platforms such as TikTok and Facebook, network congestion caused frequent buffering and stream interruptions.
Key Challenges
- Slow cross-border page loading for global users during promotional campaigns
- Severe lag when loading image and video resources, increasing bounce rates
- Cross-border live streaming buffering and interruptions on TikTok and Facebook
- Need for localised native IP addresses in key target markets
StarCloud Solution
We leveraged StarCloud's globally deployed dedicated backbone network to provide acceleration services for both dynamic and static content, bypassing public internet congestion. Additionally, we offered localised native IP addresses and network egress in key target markets to address the platform's requirements for local IP adaptation.
Results & Outcomes
Cross-regional page load times improved by 40%, and cross-continental live streaming stuttering rates were significantly reduced, ensuring smooth live broadcast operations during peak promotional events.
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